Ben Rubin is head of The Mint Farm, a company specializing in marketing to television and social networks. However, during his journeys in subway, he began drawing on his tablet monstrous creatures superimposed on pictures of other passengers. The artist snaps a photo and using his iPad, he inserts monsters, animals, and occasionally horrifying scenes into everyday life.
Sometimes, the fictional creatures soak in the banality of the subway with fellow passengers. Other times, unsuspecting passengers are unaware of the terror that sits next to them. Of course, the phenomenon has become viral on Facebook and Instagram. With scribbles, Ben Rubin caricature people and customs that make up the New York life.