Creative Concept for Africa’s Deadliest : Face to Face Predator vs Prey

Creative Concept For Africa’s Deadliest Face To Face Predator Vs Prey 2

Our creative concept for Africa’s Deadliest TV show is to exemplify the face-to-face aspect of predator versus prey in a creative manner through the circle of life. Visually, we have personified the tension that exists between the two animals through dramatic art. Verbally, we have reinforced this through a consistent headline that sits across all communication.

Advertising Agency : Rocket Yard, Tallinn, Estonia || Art Director : Oussama Founi || Illustrator : Sattu || Cgi : Oussama Founi || Account Manager : Ann Kelkej

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